RHUDE was founded in 2015 by Rhuigi Villaseñor in Los Angeles. The brand is known for its unique blend of luxury techniques and streetwear elements, creating ready-to-wear collections that reflect both modern socioeconomics and personal stories from Villaseñor’s experiences. The brand gained significant attention when Kendrick Lamar wore a rhude hoodie at the BET Awards, which led to its rapid rise in popularity
Villaseñor’s designs often incorporate themes of American culture and iconography, with a focus on high-quality materials and detailed craftsmanship. RHUDE uses custom fabrics and intricate manufacturing processes, such as locally printed bespoke inks on custom woven silk and small-batch production with heritage techniques (33rd Square). The brand’s pieces, including rhude hoodie mens, are noted for their innovative approach and premium quality
