“Looking back at the collection, I didn’t see it as a transition from day looks to evening looks, but as a transition from our beginnings to where we are now. And you could see the maturity: from the Swarowski shirts of the old days to the formalities of tailoring. It’s the evolution of our maturity”, […]
The designer behind the Los Angeles-based streetwear company Rhude, a favorite brand of Jay-Z, Justin Bieber, LeBron James, Saweetie and many other celebrities, was accused in a federal lawsuit this week of raiding company funds to live like one of his rich and famous clients. The owner of a minority stake in the clothing line […]
Less than 10 years after its launch, Rhuigi Villaseñor has managed to bring Rhude to the Olympus of luxury streetwear. A brand that has gone beyond the simple concept of a brand, remaining authentic and faithful to its roots but at the same time becoming almost a status symbol for internationally renowned artists and musicians. […]
When Rhude launched officially in 2014, a few factors were at play. There was the still-explosive growth of social media, of course. But there was also a scene forming in L.A. When Villaseñor talks about the early moments of his brand, he takes pains to note that he’s also speaking about “my peers and my […]
R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los […]