The designer behind the Los Angeles-based streetwear company Rhude, a favorite brand of Jay-Z, Justin Bieber, LeBron James, Saweetie and many other celebrities, was accused in a federal lawsuit this week of raiding company funds to live like one of his rich and famous clients. The owner of a minority stake in the clothing line […]
Rhude T-Shirt
What’s behind the success of Rhude’s streetwear?
Less than 10 years after its launch, Rhuigi Villaseñor has managed to bring Rhude to the Olympus of luxury streetwear. A brand that has gone beyond the simple concept of a brand, remaining authentic and faithful to its roots but at the same time becoming almost a status symbol for internationally renowned artists and musicians. […]
Q&A: How the Rhude Instant Pot Became a Bona Fide Thing
At this point, collaboration culture has hit such a fever pitch that the unexpected pairing is becoming a subgenre unto itself. You’ve got streetwear statesmen like Hiroshi Fujiwara teaming up with Loro Piana, up-and-coming Chinese label 8on8 joining forces with the thoroughly Italian crew at Canali, and cult Japanese footwear brand Hender Scheme bringing its […]
How Rhuigi Villaseñor reimagined LA Style
Get to know Rhude, the latest brand to join the Coggles family. Showcased as ready-to-wear collections, Rhude clothing combines American iconography with nostalgic references throughout. Popular amongst the likes of ASAP Rocky, The Carters, The Weeknd and Daniel Kaluuya – to name a few – Rhude is, for sure, a brand to add to your […]
What is RHUDE clothing?
R H U D E, founded by Rhuigi Villaseñor in 2015, is a design venture born out of Los Angeles, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. Designed from a narrative standpoint R H U D E is both a reflection of modern socioeconomics and personal stories as Villaseñor came to Los […]